ironwood_builders
2h ago · Tucson, AZ
ironwood_builders Materials pulled for the Catalina build. Owner walk Friday. 🛠️🌵 #ironwoodbuilders #tucsoncustomhomes #tucsonbuilder #sonoranmodern #azcustomhomes
Social media for trades and the ring around them
The trades are blowing up online. You film the work, we turn it into the content that gets you known.
You become the contractor people already trust before they ever call, so when it's time to choose, you're not just another quote.
The proof
This isn't a gamble. It's already working for trades like yours.
All over the trades, owners are pulling millions of views just by filming the work. The ones it works for all do the same thing: show up consistently and show the real job, not polished ads. Turns out the actual work is the part people can't stop watching.
Lawn and landscaping
views on one free-mow video
Overgrown-lawn transformations
Excavation
lifetime views on one heavy-equipment channel
Dirt-work and machine time-lapses
Tree work
lifetime views on one channel
Climbs and big removals
Sources: view counts from SB Mowing (TikTok), letsdig18 and Guilty of Treeson (via Social Blade), 2026; trends covered by NBC News and Construction Dive, 2025.
What we actually do for you
We run your whole feed.
Whether your phone's full of job clips or you've never filmed a thing, you'll have a full feed in your voice. We hand you the ideas, turn what you send into finished posts, and post across every channel you're on, week after week. Showing up stops being one more thing on you.
Send us raw, we edit and post.
Phone-shot video, job-site photos, owner clips. We cut, caption, color-correct, and post it for you. Or, if you'd rather publish them yourself, we send the finished posts back.
So uh we just wrapped this um marble kitchen • the homeowner was like really happy • you know it turned out great
Holidays. Seasons. Awareness days.
AI-crafted, human-vetted posts so the feed never goes quiet between jobs.
We tell you what to shoot.
Weekly prompts and seasonal arcs sent to your phone. You hit record, we handle the rest.
It all ships together.
Approved posts go out on a consistent rhythm across every channel you're on, so your feed stays active without you managing any of it.
Original posts in your voice.
When you don't have footage, we make graphics, carousels, and captions from scratch using your brand voice profile.
What it's really for
It's not about going viral. It's about being the one they trust.
Organic social won't flood your phone with leads, and we won't pretend it does. What it does is quieter and bigger: by the time someone's ready to call, you're already the name they reach for.
You vs. the other quote
Win the tie.
When a homeowner's weighing you against two other estimates, the one with a real, active feed has the edge. You stop being a faceless quote and become the obvious choice.
Look the part
Look as good online as your work is.
Your work already speaks for itself. But most great contractors have a thin, neglected feed that makes them look smaller than they are online. We make your presence match the quality you actually deliver.
Where it fits
It makes everything else hit harder.
It's an add-on, not a foundation. If your reviews or your site aren't there yet, we'll tell you. But whoever finds you (a paid ad, a Google search, a neighbor's referral) tends to check your social before they commit. An active feed is what turns that look into a call.
Real talk
You don't have to be a natural. You just have to show up.
The part that scares most owners isn't the time, it's being on camera. So we make it easy. We tell you exactly what to shoot, hand you the words, and work with whatever you're comfortable with. A regular person talking about real work beats a polished ad, because people trust real over produced.
Camera really not for you?
We also run a fully managed plan that keeps your feed alive without a single clip from you, all built from your brand voice. It won't pull the weight your own face does, but it beats going quiet.
How we set it up
Before we start, we walk through exactly what we need from you and build it around your week, so the ask never catches you off guard. After that your part is small, but it's real. The one thing we can't do is refund work built around your footage when not a single clip ever comes in.
How a week actually goes
Groundwork
This week, walk the kitchen you just finished. 20 seconds, phone held level. Just tell me what it looked like before.
You
kitchen-reveal.movSent
Groundwork
Got it. We'll cut it, caption it, and post it. You're done for the week.
How it works
You record. You hit send. We do the rest.
The only part on you is the recording. We run everything else, week after week.
Your part
Record and send
We tell you what to shoot each week. You film it on your phone and tap send.
Our part
We make it better
We cut, caption, and color-correct it in your voice. No footage that week? We make originals.
Our part
Scheduled and posted
It ships on a steady rhythm across every channel you're on. Hands off for you.
The payoff
You see it working
A clear report every month. What grew, your top post, and what we're adjusting next.
Lands in your inbox the first of every month
Pricing
Three plans. You pick how hands-off you want it.
Every plan is organic social, run in your voice, month to month, with a one-time $495 setup where we learn your voice and build your plan. Video editing comes in at Growth, and it's the part people actually stop to watch.
One channel
Starter
Stay consistent where it matters most
$450per month+ $495 one-time setup
- One platform, your strongest channel
- A few posts a week, planned and scheduled
- Photos, graphics, and carousels in your voice
- Weekly shot prompts so you always know what to send
- Your monthly report
Adds videoMost popular
Growth
Add the video that actually gets watched
$1,495per month+ $495 one-time setup
- Everything in Starter
- Two platforms, more posts each week
- Edited video reels from the clips you send
- Raw jobsite footage turned into finished posts
Every channel
Full
Your whole presence, run for you
$2,495per month+ $495 one-time setup
- Everything in Growth
- Three to four platforms, near-daily posting
- More video each month with priority editing
- A monthly strategy call on what's working
Pairs with social
When you're ready for more reach, ads run on what's already working.
Your feed earns the trust. When you want to reach past your current followers, paid ads put your best posts in front of the right people near you, on Facebook and Instagram. The content's proven, now it travels.
Learn more about Advertising