ironwood_builders
2h ago · Tucson, AZ
ironwood_builders Materials pulled for the Catalina build. Owner walk Friday. 🛠️🌵 #ironwoodbuilders #tucsoncustomhomes #tucsonbuilder #sonoranmodern #azcustomhomes
Social media for trades and the ring around them
The trades are blowing up online. You film the work, we turn it into the content that gets you known.
You become the contractor people already trust before they ever call, so when it's time to choose, you're not just another quote.
The proof
This isn't a gamble. It's already working for trades like yours.
All over the trades, owners are pulling millions of views just by filming the work. The ones it works for all do the same thing. They show up consistently and show the real job, not polished ads. Turns out the actual work is the part people can't stop watching.
Across the trades, owners are pulling millions of views just by filming the work. Show up consistently and show the real job, not polished ads, and people can't stop watching.
Lawn and landscaping
views on one free-mow video
Overgrown-lawn transformations
Excavation
lifetime views on one heavy-equipment channel
Dirt-work and machine time-lapses
Tree work
lifetime views on one channel
Climbs and big removals
Sources: view counts from SB Mowing (TikTok), letsdig18 and Guilty of Treeson (via Social Blade), 2026; trends covered by NBC News and Construction Dive, 2025.
What we actually do for you
We run your whole feed.
Whether your phone's full of clips or you've never filmed a thing, you'll have a full feed in your voice. We handle the ideas, the editing, and the posting every week, so showing up stops being one more thing on you.
Send us raw, we edit and post.
Send us video, photos, or clips. We cut, caption, and post it for you, or send the finished posts back to publish yourself.
Holidays. Seasons. Awareness days.
AI-crafted, human-vetted posts so the feed never goes quiet between jobs.
We tell you what to shoot.
Weekly prompts and seasonal arcs sent to your phone. You hit record, we handle the rest.
It all ships together.
Approved posts ship on a steady rhythm across your channels, so your feed stays active without you managing it.Approved posts go out on a consistent rhythm across every channel you're on, so your feed stays active without you managing any of it.
Original posts in your voice.
No footage? We make graphics, carousels, and captions from scratch in your brand voice.
What it's really for
It's not about going viral. It's about being the one they trust.
Organic social won't flood you with leads, and we won't pretend it does. It works quieter and bigger. By the time someone's ready to call, you're the name they reach for.
You vs. the other quote
Win the tie.
Weighed against two other quotes, the one with a real, active feed wins. You stop being a faceless estimate and become the obvious choice.
Real talk
You don't have to be a natural. You just have to show up.
The part that scares most owners isn't the time, it's being on camera. So we make it easy. We tell you exactly what to shoot, hand you the words, and work with whatever you're comfortable with. A regular person talking about real work beats a polished ad, because people trust real over produced.
Camera really not for you?
We also run a fully managed plan that keeps your feed alive without a single clip from you, all built from your brand voice. It won't pull the weight your own face does, but it beats going quiet.
How we set it up
Before we start, we walk through exactly what we need from you and build it around your week, so the ask never catches you off guard. After that your part is small, but it's real. The one thing we can't do is refund work built around your footage when not a single clip ever comes in.
How a week actually goes
Groundwork
This week, walk the kitchen you just finished. 20 seconds, phone held level. Just tell me what it looked like before.
You
kitchen-reveal.movSent
Groundwork
Got it. We'll cut it, caption it, and post it. You're done for the week.
Real talk
You don't have to be a natural. You just have to show up.
What scares most owners isn't the time, it's being on camera. So we make it easy. We tell you what to shoot, hand you the words, and keep it to what you're comfortable with. Real beats polished, because people trust it.
How a week actually goes
Groundwork
This week, walk the kitchen you just finished. 20 seconds, phone held level. Just tell me what it looked like before.
You
kitchen-reveal.movSent
Groundwork
Got it. We'll cut it, caption it, and post it. You're done for the week.
Camera really not for you?
We also run a fully managed plan that keeps your feed alive with no clips from you, built from your brand voice. It won't match your own face, but it beats going quiet.
How we set it up
Up front, we walk through what we need and build it around your week, so nothing catches you off guard. After that your part is small, but real. The one thing we can't do is refund work built around footage that never comes in.
How it works
You record. You hit send. We do the rest.
The only part on you is the recording. We run everything else, week after week.
Your part
Record and send
We tell you what to shoot each week. You film it on your phone and tap send.
Lands in your inbox the first of every month
Pricing
Three plans. You pick how hands-off you want it.
Every plan is organic social, run in your voice, month to month, with a one-time $495 setup where we learn your voice and build your plan. Video editing comes in at Growth, and it's the part people actually stop to watch.
One channel
Starter
Stay consistent where it matters most
$450per month+ $495 one-time setup
- One platform, your strongest channel
- A few posts a week, planned and scheduled
- Photos, graphics, and carousels in your voice
- Weekly shot prompts so you always know what to send
- Your monthly report
Adds videoMost popular
Growth
Add the video that actually gets watched
$1,495per month+ $495 one-time setup
- Everything in Starter
- Two platforms, more posts each week
- Edited video reels from the clips you send
- Raw jobsite footage turned into finished posts
Every channel
Full
Your whole presence, run for you
$2,495per month+ $495 one-time setup
- Everything in Growth
- Three to four platforms, near-daily posting
- More video each month with priority editing
- A monthly strategy call on what's working
Pairs with social
When you're ready for more reach, ads run on what's already working.
Your feed earns the trust. When you want to reach past your current followers, paid ads put your best posts in front of the right people near you, on Facebook and Instagram. The content's proven, now it travels.
Learn more about Advertising